Onslow County, North Carolina Land For Sale (42 results)

Discover the freedom and flexibility of owning unrestricted land in the growing Jacksonville area, where space and opportunity come together. This 4.21-acre property offers no HOA and no building restrictions, allowing you to design and develop according to your vision. Whether you’re planning a custom home, placing a mobile home, establishing a homestead, or securing a smart long-term investment, this property provides the versatility to make it happen. Electricity is available, while a private well and septic system will be required, giving you the ability to design infrastructure tailored to your needs. The generous acreage offers plenty of room for additional structures, gardens, outdoor living spaces, or recreational use, all while maintaining privacy and open surroundings. Located in Jacksonville, NC, the property offers convenient access to local amenities, shopping, schools, and employment centers, including the nearby Camp Lejeune military base. You’ll enjoy the benefits of peaceful, spacious living while staying close to the conveniences of city life. Nearby destinations include New Bern about 40 minutes away, Wilmington approximately one hour away, and Greenville roughly one hour and fifteen minutes away, providing access to coastal attractions, business hubs, and entertainment options. Large unrestricted parcels in this desirable region are becoming increasingly difficult to find. If you’re seeking flexibility, privacy, and strong long-term potential near Jacksonville, this property presents an excellent opportunity to build, invest, and grow on your own terms.

BUY DIRECT FROM THE DEVELOPER! Dream intracoastal waterway (ICW) waterfront lot within new, highly anticipated Topsail Island, NC community now available! Coastal community includes a resort-style pool and an open-air covered pool cabana with full amenities, including a double-sided fireplace, restrooms, and a full outdoor grilling kitchen with refrigerator & ice machine. Ready-to-build with underground power, water, high-speed internet, and paved roads with curb & gutter and sidewalks. Short walk to convenient beach access. World-class fishing off the coast. Short drive to Publix & Walmart Market, close to Surf City Pier and minutes to downtown. 15 minutes to inlet/Atlantic Ocean. PRIME location, only 30 minutes from Wilmington, NC along the Cape Fear River with shops, entertainment, excursions & dining. Buy now, build later—with the builder of your choice! Call (888) 825-8231 for details or to book your private appointment to tour ACCOLADE of Topsail Island.

32.7 acres of 20+ year old Loblolly Pine Plantation. Property was thinned in 2022. No road frontage. Physical access is through adjacent parcels on the southern boundary. Soils are Woodington, Foreston, and Norfolk which are great for Pine tree growth. Property is located 15 minutes from Beulaville and Richlands, and 20 minutes from Jacksonville, NC. Please reach the listing agent for January 2025 timber appraisal.

A welcoming covered front porch invites you inside, where abundant natural light, fresh flooring throughout the main living areas (2026), and updated light fixtures create a fresh, inviting first impression. The spacious living room provides a comfortable place to welcome guests before flowing into a versatile flex room that can easily adapt to your lifestyle. Whether you need a home office, playroom, media room, fitness area, craft room, or quiet reading retreat, this bonus space offers endless possibilities. Just beyond, the inviting den serves as a second living area, creating the perfect place for movie nights, game days, or simply unwinding after a busy day. Having multiple gathering spaces allows everyone room to spread out while still feeling connected. At the center of it all, the updated kitchen offers generous cabinet and counter space, making meal preparation both practical and enjoyable. Positioned between the den and dining area, it's designed for easy conversation while cooking and effortless entertaining gatherings. The bedroom wing provides three comfortable bedrooms and two updated bathrooms, creating a functional layout that offers privacy while keeping everyone conveniently connected. Every space has been thoughtfully maintained, creating a home that's ready to enjoy from day one. Step outside and discover one of this property's most impressive features. The expansive two-tier deck offers more than 850 square feet of outdoor living space, providing endless opportunities to enjoy North Carolina's beautiful weather. Picture weekend barbecues, holiday gatherings, outdoor dining under the stars, or quiet mornings with a cup of coffee as the sun comes up. With room for multiple seating areas, a dining table, grilling station, and outdoor lounge furniture, this incredible deck truly becomes an extension of the home's living space. Beyond the deck, the fully fenced backyard offers plenty of room for pets to roam, children to play, backyard games, gardening, or simply enjoying the privacy of your own outdoor retreat. Backyard chickens are welcome, making this property an excellent option for those looking to embrace a little homesteading lifestyle. A storage shed with electricity provides flexible space for a workshop, hobbies, lawn equipment, or additional storage, while the existing playset is ready for years of outdoor fun. An oversized two-car garage offers ample room for vehicles, tools, recreational equipment, and weekend projects. The updates extend well beyond cosmetics. For added peace of mind, the home features an HVAC system installed in June 2026, a septic system pumped in 2023, and a crawl space upgraded with a moisture barrier, dehumidifier, and sump pump in 2024-2025. The refrigerator conveys with the home, while the washer, dryer, and lawn mower are negotiable. Please note the fireplace is not functional. Conveniently located near shopping, restaurants, schools, military bases, and the beautiful beaches of Coastal North Carolina, this move-in-ready property offers the flexibility, updates, and outdoor living space that make a house feel like home. Whether you're entertaining a crowd or simply enjoying a quiet evening on the deck, this is a place where everyday life feels just a little more special.

Welcome to Rogers Bay Campground in North Topsail Beach your coastal getaway with water access to the sound and convenient designated beach parking! This unique double lot (88-89G) comes complete with two campers that convey, offering flexible living and plenty of room for guests. The main camper features two bedrooms one with a queen bed and one with four bunks plus a full kitchen, living area, and full bath. Enjoy relaxing evenings on the covered front porch perfect for dining or entertaining outdoors. The second camper offers another private bedroom, an additional bunk area, full kitchen, living space, and bath ideal for family or friends visiting. There's space for up to three vehicles or two vehicles and a golf cart, making it easy to enjoy all the community amenities. Rogers Bay offers a pool, picnic area, and three bath houses, along with electricity, sewer, and city water hookups on each site. Whether you're looking for a weekend retreat, an income-producing property, or a fun family getaway, this is coastal camping at its best just steps from the beach and the Intracoastal Waterway. Can be sold as combined lot for $200K or seperate for $110K each!

Welcome to this beautiful updated one story ranch home on 1 acre featuring 3 bedrooms with 2 full bathrooms, 1 half bath and over 2,000 square feet of living space. Covered front porch with room for rocking chairs. Tin roof installed in 2020, 3-ton split HVAC system installed in 2023, refrigerator in 2024, dishwasher in 2025, 3-year-old, 18,000-gallon above-ground pool with rust-proof piping and an oversized back deck. There are also Dovee lights around the front of the home, garage and partially in the back. Must see this home in person to appreciate all the extras throughout - updated fixtures, permitted room addition in 2018, hallway full bathroom has a dual vanity, several storage closets throughout as well. 2 dining areas, separate dining and living room with a fireplace. Kitchen is absolutely fantastic: island conveys, granite countertops, floating shelves and 2 actual pantries! Oversized 2 car garage, extended concrete driveway with plenty of parking spaces to include extra room for a trailer, outdoor toys, etc. There's even a recently installed 50 amp plug perfect for a camper. Not in a flood zone, No HOA, no city taxes - bring those chickens! Appointments are super easy to make!

Welcome to 131 Cherry Grove Drive -- a spacious 3-bedroom, 2.5-bath with office/loft on over an acre in the sought-after Cherry Grove subdivision of Richlands. This 1,626 sq ft home delivers the space, privacy, and flexibility that today's buyers are looking for, all with county-only taxes and no city tax bill. Located just 21 minutes to Camp Lejeune's Main Gate and 14 minutes to MCAS New River, this is an ideal location for military families, first-time buyers, or anyone craving room to spread out without sacrificing convenience. Cherry Grove offers generous lot sizes, quiet cul-de-sac streets, and easy access to Highways 24 and 258. Zoned for Richlands Elementary, Trexler Middle, and Richlands High. Don't wait -- homes at this price point in Cherry Grove move fast. Schedule your private showing today.

A true MUST SEE! Some homes offer space. Others offer style. This one delivers both--along with more than an acre of land in sought-after Watercrest Landing, an increasingly rare find near the Swansboro coast. With 3,173 square feet, five bedrooms, and a floor plan designed to accommodate real life, this beautifully maintained home offers room to live comfortably, entertain generously, and grow without compromise. From the moment you enter, the excellence and character of the home are unmistakable. The two-story generous living room is filled with natural light and centered around a custom fireplace feature accented by substantial real wood beams. The result is warm, dramatic, and memorable without feeling overdone. In the dining area, a detailed coffered ceiling adds another layer of craftsmanship and creates an inviting setting for intimate dinners, holiday gatherings, and celebrations. The layout offers exceptional flexibility. Multiple bedrooms provide space for family, guests, and a dedicated work-from-home environment away from the main living areas. The fifth bedroom is notably spacious and can easily serve as an oversized bonus room, media lounge, fitness studio, game room, creative space, secluded guest retreat and more. Outside, the setting feels just as impressive, with over an acre designed for living, entertaining, and storing the extras. This provides the freedom you've been looking for to enjoy outdoor living without sacrificing privacy or storage. There is ample room for a boat, trailer, camper, and other recreational equipment, making this an ideal property for buyers who want to keep their coastal lifestyle close at hand. A 50-amp RV outlet is already installed along the side of the home for added convenience. The backyard offers features rarely found together, including a greenhouse for gardening and a multiple-swing feature that creates a distinctive place to gather, relax, and enjoy the outdoors. Whether the vision is elegant entertaining, weekend projects, family recreation, or quiet evenings beneath the Carolina sky, the space is already here. Watercrest Landing places you close to the best of Swansboro while preserving a sense of openness and retreat. Historic downtown, waterfront dining, marinas, boating, fishing, and kayaking are all within convenient reach. Hammocks Beach State Park, the Intracoastal Waterway, and the beaches of Emerald Isle are nearby, making days on the water and spontaneous trips to the coast part of everyday life. For buyers searching for acreage, architectural presence, flexible living space, and quick access to the water and beach, this home offers a combination that is difficult to find and even harder to replace. This is your sign to not overlook this one! Schedule your showing today.

This meticulously maintained waterfront home offers the ideal blend of coastal charm, quality upgrades, and everyday comfort. Situated on approximately 2 acres of beautifully maintained property, with 2,145 heated square feet, 3 bedrooms, 3 full baths, and a spacious two-story floor plan, this exceptional property is designed to maximize both indoor and outdoor living. Conveniently located near Historic Downtown Swansboro, the back gate of Camp Lejeune, and the beautiful Crystal Coast beaches, this property offers the perfect combination of peaceful waterfront living and easy access to area attractions, dining, shopping, and coastal adventures. The neighborhood also features a community boat ramp, providing additional convenience for boating enthusiasts looking to enjoy the area's waterways. Nearly every aspect of the home has been thoughtfully updated, including a new roof (2025), new LVP flooring, solid wood interior doors, extensive electrical upgrades, and new Andersen exterior doors, sliding glass doors, and French doors. The beautifully appointed interior also features custom wainscoting, cabinet pull-out inserts, custom blinds, and an inviting layout that takes full advantage of the surrounding water views. Outdoor living is where this home truly shines. A spacious Trex deck overlooking the water creates the perfect setting for entertaining or simply relaxing while enjoying the peaceful views. Your private covered dock with electricity and a 3,000-pound boat lift makes it easy to spend the day fishing, kayaking, paddleboarding, or cruising the nearby waterways. After a day on the water, cool off in the impressive in-ground saltwater pool, creating the ultimate backyard retreat for family, friends, and unforgettable gatherings. A 40-foot RV pad with 30- and 50-amp hookups and septic access adds even more versatility for guests and recreational vehicles. The property was originally comprised of two separate lots, and the additional lot where the shed is located previously perked, offering the possibility for a future buyer to explore the potential of adding a second home (subject to applicable approvals and permitting). This unique opportunity adds even more flexibility and value to an already exceptional waterfront property. Every improvement has been made with quality, functionality, and long-term enjoyment in mind. If you've been searching for a move-in-ready waterfront home in Hubert offering exceptional upgrades, outstanding outdoor amenities, and the coastal lifestyle you've been dreaming of, this one is not to be missed. Be sure to see the complete features sheet highlighting the home's extensive improvements and upgrades.

Are you thinking about building in Swansboro? This 1.24 acre waterfront lot is located in the beautiful neighborhood of Pine Bluff Shores. Enjoy beautiful views from your home looking out at Halls Creek. Enjoy dropping your Kayak in and going fishing where Halls Creek meets the open waters of Queens Creek. Pine Bluff is located just outside of the city limits, so no city taxes. There is a 4 bedroom septic permit in hand. Come build your forever home in this tranquil neighborhood.

Rare opportunity to acquire approximately 10.25 acres of land in the Stump Sound area of unincorporated Onslow County, located off E Dunn St in a growing coastal corridor between Jacksonville and Sneads Ferry. This property offers a flexible land position with strong long-term potential in an area experiencing continued residential and coastal development pressure. The site is currently unimproved, providing a blank slate for future use. Located within the Wildroots Inc subdivision area, the parcel benefits from established surrounding development patterns while maintaining privacy and separation from high-density construction. Situated in unincorporated Onslow County, the property is governed by county land use and environmental regulations, offering a more flexible rural framework compared to traditional municipal zoning. This allows for a range of potential uses subject to county approval, including residential estate use or long-term investment holding. With proximity to Sneads Ferry, coastal access points, and regional employment hubs, this tract represents a strong opportunity for investors or end users seeking acreage in a rapidly appreciating corridor of Onslow County.

Opportunity awaits on just under 2 acres outside the city limits of Jacksonville. Cleared and full of potential, this property already has two 2-bedroom septic systems installed, opening the door for subdivision potential or the creation of a multigenerational setup. On the far left side of the lot, the footprint for a 1,438-square-foot barndominium has already been laid out, with plumbing roughed in and inspected. Plans are available for you to continue the project, or you can bring your own vision and build a traditional stick-built home instead. On the right side of the property, a 14x28 shed has been upgraded with permitted and inspected 200-amp electrical service. Both sides of the lot also have their own county water taps ready for connection. Conveniently located near Camp Lejeune, local amenities, the racetrack, and Crystal Coast beaches, this is a rare chance to create something special with much of the groundwork already in place.

SELLER IS OFFERING $10,000 BUYER INCENTIVE! Presenting Vista Cay, Hubert's premier community, situated just minutes from Camp Lejeune, MCAS New River, the stunning beaches of the Crystal Coast, local shopping, and more, yet no city taxes! The meticulous landscaping combined with the home's exterior featuring a blend of captivating stonework, carriage-style garage doors, and two-toned vinyl siding with board and batten or shake accents ensures enhanced curb appeal. The array of sought after open-living floor plans are ideal for hosting gatherings and just comfortable every-day living. Showcasing stunning cabinetry finishes, gorgeous LVP flooring, gleaming granite countertops in the kitchen, and fresh wall color creates a place of relaxation and style. The bedrooms are spacious with each owner's suite offering a luxurious ensuite bathroom. The diverse range of floor plans, homesites, and finishes available ensure that both functionality and aesthetics exceed your expectations and satisfy your wish list. Vista Cay is not only affordable but also built to a superior quality standard, backed by a commitment to exceptional customer service, and one year builder's warranty. This community's highly desired location combined with upgraded finishes and favored floor plans is a rare find! Don't miss this opportunity - schedule your showing today! PLEASE REFERENCE FLOOR PLAN AS THIS HOME HAS A FRONT LOAD GARAGE & 1 SMALL GARAGE ON THE SIDE.

Rare opportunity to acquire 30 acres in the desirable Stump Sound area of unincorporated Onslow County. This offering includes 2051 Dawson Cabin Rd and 2061 Dawson Cabin Rd, creating a combined estate-style parcel with exceptional privacy, acreage, and long-term potential. The property features an existing residential structure along with an additional office-style building, reflecting prior mixed-use classification and providing flexibility for future use as a primary residence, estate property, or potential live/work setup subject to county guidelines and approvals. The land is a blend of wooded and open areas, offering space for expansion, recreation, or future improvements. With no traditional city zoning, the property is governed by county land use and septic regulations, allowing for a more flexible rural setting than typical subdivision properties. Located within a quiet rural corridor yet still convenient to Jacksonville amenities, this property presents a rare combination of size, location, and versatility, making it well-suited for a variety of residential or investment visions.

Along the North Carolina coast, finding a property like this is extraordinarily rare. Set beneath a canopy of centuries-old live oaks, this rare coastal waterfront bluff overlooks the Intracoastal Waterway, marshes, New River Inlet, and the Atlantic Ocean beyond. Few mainland homesites along this stretch of coast offer the combination of elevation, views, and natural beauty found here. Unlike much of coastal waterfront North Carolina, this property sits 18 feet above sea level, creating the opportunity to build a single-story home on slab without the expense and inconvenience of elevated construction. The bluff is defined by magnificent live oaks that frame the water and create a setting that feels as though it has been untouched for generations. Boat dock potential exists subject to state and federal permitting, a consultant has already reviewed the site. From here, the Atlantic Ocean is only minutes away through New River Inlet. The property is served by county water, includes a 6 bedroom septic permit and new survey, is accessed by a private easement from Flamingo Lane, and is not subject to an HOA. Protective covenants are in place to preserve the character of the property and ensure future improvements reflect the quality of the setting. The waters surrounding this bluff were once part of the route traveled by the Civil War gunboat USS Ellis during one of Onslow County's most notable naval engagements. Today, however, the story is far more peaceful--defined by coastal breezes, abundant wildlife, passing boats, and some of the most remarkable waterfront views on the North Carolina coast. Generational waterfront property where the live oaks have stood for centuries, the Intracoastal becomes your backyard, and the Atlantic Ocean sits on the horizon. Opportunities like this are exceptionally rare, and once developed, it is unlikely another property quite like it will become available in this area again.

Tucked away on 5 beautifully landscaped acres, this private coastal retreat offers the perfect blend of peaceful living, functional space, and everyday convenience. Surrounded by mature pecan, plum, and crape myrtle trees, along with azaleas, ligustrum, roses, and colorful perennials, the property showcases stunning natural beauty and a well-maintained centipede lawn, creating a true estate-like setting. Enjoy the serenity of country living while remaining just minutes from downtown Swansboro, local shopping, restaurants, and only 10-15 minutes from multiple area beaches. Inside, you'll find 3 bedrooms, 2.5 baths, a spacious bonus room, and a formal dining room that could easily serve as a home office, playroom, or flexible living space to suit your needs. The inviting eat-in kitchen flows seamlessly into the main living areas, creating the perfect setting for both entertaining and everyday comfort. The main-floor primary suite is a true retreat, featuring an ensuite bath with dual vanities, a whirlpool tub, walk-in shower, walk-in closet, and an additional second closet for extra storage. Upstairs, a private bedroom with its own attached bath offers exceptional flexibility as a second primary suite, guest retreat, or multi-generational living space. Enjoy the convenience of a main-floor laundry room, newer LVP flooring, and abundant outdoor living space, including a welcoming covered front porch and a spacious screened-in deck with ramp access overlooking the peaceful backyard and surrounding natural beauty. The property also features an oversized attached one-car garage with extensive storage space, as well as an oversized detached one-car garage complete with a workshop--ideal for hobbyists, craftsmen, boat owners, or anyone needing extra room for equipment and projects. Adding to the appeal are low HOA dues, deeded water access, no city taxes, exceptional privacy, and ample room to spread out and enjoy the outdoors, making this a rare opportunity to enjoy the best of coastal living without sacrificing space or seclusion. Rarely do homes with this much acreage, privacy, versatility, and natural beauty become available, schedule your showing and experience this one-of-a-kind coastal retreat for yourself!

Welcome to coastal living at 120 Quarterdeck Street in North Topsail Beach, located within the sought-after Rogers Bay Campground. This well-appointed property features a 2008 KZ Durango 32-foot RV that's been thoughtfully upgraded for comfort and extended stays. Inside, you'll find true household conveniences, including a full electric stove and oven, household-size side-by-side refrigerator, and a residential-style toilet. The RV offers a private one-bedroom layout, a cozy fireplace, and multiple climate upgrades highlighted by a new 2025 rooftop A/C unit, 2024 furnace, plus additional window A/C units for extra cooling on warm coastal days. The lot is efficiently configured to allow parking for one vehicle and one golf cart, making beach and campground access easy. A storage shed provides convenient space for beach gear, tools, or outdoor equipment. Whether you're looking for a low-maintenance coastal getaway, a seasonal retreat, or a comfortable campground residence, this property delivers functionality, upgrades, and location all just minutes from the sand and water.

Build your future home on this spacious lot In the resort style, upscale neighborhood of Summerhouse on Everett Bay. This lot is perfectly located in this amenity filled neighborhood. Close to the boat dock, you can ride your bike or golf cart to load up your boat for a day on the water or take a walk and enjoy the beautiful intracoastal views that surround this community. The neighborhood boasts a state-of-the-art fitness center, beautiful swimming pool, clubhouse, along with a playground, tennis courts, pickleball courts and more! You are a short drive from Wilmington, Topsail and Surf City beaches, and convenient to MCB Camp Lejeune and MCAS New River Bases. Don't miss this incredible opportunity to build in one of the most sought-after communities in the area.

Great opportunity to own a large 3 bedroom 2 bath home, with all the extras! Approx. 1.7 acres surrounds this investment. Large living room, kitchen and den, this home also features an oversized laundry room, and shed. Ideal for the person who wants to add your own personal touches.

13.85 acre commercial land opportunity with high-visibility frontage along Richlands Highway in unincorporated Onslow County. This is a strategic corridor location with strong daily traffic counts and direct access to Jacksonville, Richlands, and surrounding growth areas, making it a prime candidate for immediate or phased development. The property is currently unimproved, offering a clean slate for investors, developers, or end users looking to capitalize on one of the most active commercial corridors in the county. With commercial land classification already in place, the site is positioned for a range of potential uses subject to county approval, including retail, service-based development, storage facilities, or other income-producing commercial concepts. Large contiguous acreage along a major highway corridor of this size is increasingly limited in Onslow County, making this a strong long-term hold or development play in a rapidly expanding market. The layout and frontage support flexible site planning and future subdivision or buildout strategies depending on use. Opportunities of this scale and location along Richlands Highway are becoming harder to secure, positioning this parcel as a strong acquisition for investors looking to establish a footprint in a high-growth corridor.

Fantastic opportunity to develop a commercial business center in one of the fastest growing areas of Eastern NC! With hundreds of new homes already built and more on the way, this property could also be an ideal location for a childcare center, providing a much-needed service to the rapidly expanding community. Hubert is growing expedientially in every direction. This is one of the ONLY parcels zoned for commercial use. This tract is situated in front of a new development by DR Horton with approximately 500 plus homes, across the road from a new development cleared and ready to go, about two miles from a new 55 plus neighborhood and the renown Sandridge Rd with so many homes that the one road has their own elementary school! All of these folks do not want to drive out to 24 for amenities! The area hosts 3 public boat ramps and one honor box. Close to the ICWW, minutes to Camp Lejeune back gate, 20 minutes to Jacksonville, 10 minutes to Swansboro and the coastal beaches. This is a winner! Design has been created and the engineer says the sewer and stormwater available to finish design. Priced to sell!

Build your home now, save for future or investment on hard to find .91 acres along the Kings Creek Crossing body of deep water leading a short distance out into the Intercoastal waterway. Rare to find this much acreage on deep water, so act fast. Lot being offered individually or combine with the lot beside (246) to have more frontage along the canal. Availability of clearing small trees to make a natural walkway down to water to be able to enjoy water views and lots of wildlife. Partial owner financing available.

Build your home now, save for future or investment on hard to find .84 acres along the Kings Creek Crossing body of deep water leading a short distance out into the Intercoastal waterway. Rare to find this much acreage on deep water, so act fast. Lot being offered individually or combine with the lot beside (248) to have more frontage along the canal. Availability of clearing small trees to make a natural walkway down to water to be able to enjoy water views and lots of wildlife. Partial owner financing available.

3 parcels totaling 5.59 acres with access via easement for you to build upon, featuring rolling hills and terrain that is rare to find in this part of the state. Adjacent parcel IDs are 042766 and 028923.

Seller is offering $10,000 towards Buyers Septic install, Water meter tap, or Use as You Choose towards Buyer closing costs! Builders and investors, don't miss this one. This approximately 3.18-acre parcel is surveyed, cleared, and development-ready, offering multiple paths to maximize value. Suitable for a minor subdivision, a custom home, or a duplex development- with county approval in place for up to 3 duplexes. Survey sketch in hand where parcel can be subdivided into 6 lots. Opportunity awaits. Located just off Piney Green Road near the Lejeune Gate, and positioned at the end of Bridge Side Drive E, the property offers both accessibility and seclusion; an increasingly rare combination. Whether you're building to sell, hold, or envisioning your custom home, this property holds the key and is ready for execution. No HOA and no city taxes. Contact a realtor for more details and to schedule a site visit with an agent who understands land and development potential!